Branded messages instill immediate confidence in sender identity and keep brands top of mind for customers. Businesses register a profile once and their brand, company description and logo are visible with every verified SMS. Branded messages: a business’ official logo appears alongside contact information with each message to let customers know who is contacting them.Now supported by Twilio, Verified SMS by Google provides businesses: Twilio simplifies the process of building trust with customers by navigating the complex ecosystem of wireless carriers and operators, regulatory requirements and technology infrastructure for businesses. Verified SMS by Google is the latest of many tools Twilio provides to help businesses strengthen customer trust with every interaction.” “Businesses have a huge opportunity to increase customer engagement by building authentication into the messages they send. “At Twilio, we believe trust is core to communications,” said Simon Khalaf, senior vice president and general manager of messaging at Twilio. As communications between brands and consumers continue to move from in-person to digital over SMS and rich messaging channels, trust becomes a critical part of any customer engagement strategy. However, consumers need a high level of confidence in the identity of the sender in order to interact with incoming communication. At the same time, consumers’ preference for SMS continues to grow, with the majority of consumers stating SMS is their preferred channel for high-value, urgent communications. Today’s communications environment is fraught with bad actors looking to take advantage of communications channels, from illegal robocalls to message spoofing. This allows businesses to extend their brand to every interaction and empowers end-users to act with confidence. The newest effort in Twilio’s quest to restore trust to digital communications, Verified SMS by Google allows businesses to leverage a branded profile for SMS and send validated messages to customers using Google’s Messages application on their Android handsets. With Twilio, the complexity of authentication across channels is abstracted away, helping to future-proof businesses for a new era of communication where trust is a prerequisite for customer engagement. 12, 2019 - Twilio (NYSE: TWLO), the leading cloud communications platform, today announced the addition of Verified SMS to the Twilio platform, making it possible for the customers that rely on Twilio to send authenticated and branded SMS.
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